Red Bayberry commercialisation project
Red Bayberry is a fruit grown in China that has extensive potential as a new fruit crop in Australia and other markets. The fruit is not currently grown in countries other than China. Researchers at The University of Queensland have selected elite varieties and have successfully grown these varieties in Queensland and Victoria. The Commercialisation Australia project will assist in defining optimal production and marketing strategies aimed at expanding the industry in Australia whilst also establishing Red Bayberry industries in other markets. The Commercialisation Australia project will also enhance propagation efficiencies to a stage where the industry can rapidly expand its production area.