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CA Participant

Calico Global Pty Ltd 

Industry

Healthcare Services

State/Territory

WA

Location

Claremont 

Grant Type

Proof of Concept

Grant Amount

$250,000 

Status

Current
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Calico Global Pty Ltd 
Last Reviewed: 07/02/2012

Personalised online and smartphone health service

Calico is an abbreviation of CALories In Calories Out.  A free online fitness service that shows each participant the amount of activity and nutrition they need to maintain a healthy bodyweight and fitness level. The measurable activity is walking, and the company partners with local councils to install distance markers called Fitness Totems on popular walking tracks that help calibrate their activity levels. Calico will examine various methods to upload the calibrated activity data onto the online support during the Proof of Concept application, including smart phone applications, accelerometer technology and electronic tags.

The Commercialisation Australia funding will facilitate a trial at 10 outdoor fitness locations in Western Australia, ahead of a planned national rollout.