Personalised online and smartphone health service
Calico is an abbreviation of CALories In Calories Out. A free online fitness service that shows each participant the amount of activity and nutrition they need to maintain a healthy bodyweight and fitness level. The measurable activity is walking, and the company partners with local councils to install distance markers called Fitness Totems on popular walking tracks that help calibrate their activity levels. Calico will examine various methods to upload the calibrated activity data onto the online support during the Proof of Concept application, including smart phone applications, accelerometer technology and electronic tags.
The Commercialisation Australia funding will facilitate a trial at 10 outdoor fitness locations in Western Australia, ahead of a planned national rollout.